A Trajetória dos Ritmos (2022)
A Trajetória dos Ritmos (The Evolution of Music Genres) was a year-end show for dance instructor Gisele Albano's students from three different schools.
Her student shows have no set or host, it’s an open stage for students to perform, and instead they rely heavily on graphic design and screen projections to set the tone, engage the audience, and establish the pacing. The show begins with an introductory video introducing the main subject, students, and crew, followed by the making of (rehearsal and class videos), and the dance numbers begin preceded by a brief introduction of the choreography theme. The show lasts approximately two hours.
The theme for the 2022 show approached different music genres, and consisted of twenty student numbers each inspired by a different genre. The required deliverables were a logo, poster, social media advertisement, t-shirts, videos for screen projections, and tickets.
Logo
The concept for this show is a smartphone music app in which genres can be easily switched by simply tapping on the icons. I created a minimalist and simple style for the icons, which references the aesthetics of mobile apps, with circular shapes and rounded corners. I chose to work with the Gotham Rounded font, as it is similar in style to the icons, using all lowercase letters most of the time, to maintain the youthful and playful style. To match the same playful aesthetic, I chose the "standard" color palette of board games: red, blue, green and yellow.
The purpose of the videos is to introduce the show, the artists, the crew, and the performances. Each performance was inspired by a different musical genre, for which I created short video introductions (maximum 1:30 minutes). The videos contain archival footage and essential information to educate the audience about each student act.
In total, there were twenty student acts, plus the opening and closing videos and rehearsal clips, for a total of twenty-three videos. Below are some of them.
Opening
Making of
Chorinho
Waltz
Fado
Tango
Jazz
Blues
Frevo
Country
Rock
Jovem Guarda
Forró
K-Pop
All the print material was done using Adobe Illustrator and Adobe Photoshop. All videos and audio were animated and edited using Adobe Photoshop and Premiere Pro.