Mentes Empoderadas ▪ Branding (2018)
Adriana Limeira is a clinical psychologist and career coach from São Paulo, Brazil. She also practices Hypnotherapy and Family Constellation. I branded her business under the name Mentes Empoderadas (Empowered Minds), designed a logo, business card, website and social media ads.
Logo
For the logo my client wanted something simple that was easily relatable to the field of psychology. I decided on a trident with two connected faces evoking the use of psychological treatment in transforming people's mindset, thoughts and conduct. I chose blue as it transmits peace and stability, while the purple symbolizes wealth and royalty, which symbolizes what a patient can achieve with the right psychologist.
Print and digital business cards
Social media ads
For the website my client required the same color pallet, coupled with images in these same hues that represent conquests and tranquility. The website was created using Wix.
This website is no longer live at www.mentesempoderadas.com.br, but can still be seen here.