Exotique • Product Design
This brand specializes in refined chocolates made in British Columbia with organic cocoa beans and exotic fruits and nuts from around the world. The idea is to embrace Canada and BC’s multiculturalism using patterns, colors and/or symbols associated with the specific culture, which coupled with the exotic flavors will provide an authentic ethnic experience to the consumer.
Bars package
The patterns created are inspired by Indonesian, Amerindian and African graphics. The colors used, red/magenta, turquoise/teal and gold yellow were chosen for being common tropical colors to represent the regions were cocoa beans are grown. The brown labels represent chocolate and unify the branding. The gold details brings refinement to the composition.
Truffle metal cans
Typeface used is Helvetica, in different styles and weights, to keep the label design simple, to contrast with the busy and colorful patterns.
Bonbons box
Magazine spread ad
Instagram ad and gift accessory
Sales representative business card
All the packaging design and business card created on Adobe Illustrator. Mock ups created on Adobe Photoshop.